Marketing Analyst, BGE Home

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Location: BALTIMORE, MD, United States
Organization: Constellation New Energy, Inc.
Job ID: 222701
Date Posted: Feb 28, 2020

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Job Description


The Marketing Analyst position develops and executes direct marketing programs, including digital efforts and other outreach, to curate the development of BGE HOME business lines. As part of a dynamic marketing team, the marketing analyst is responsible for testing and managing of creative output, ranging from, but not exclusive of: direct mail, billing inserts, broadcast and digital assets, and print advertising. The ideal candidate will not only execute campaigns and oversee their business line, but will bring creativity, a sense of curiosity, and the ability to drive results in a fast-paced, data-driven environment.

Primary Duties and Responsibilities:

· Creates direct response promotions for various mediums and manages direct mail campaigns from initiation to execution.

· Tracks, analyzes and prepares results of marketing campaigns to inform future activity.

· Assists with the management of advertising budgets for assigned business lines.

· Collaborates with internal teams to develop smart strategies and actionable tactics to profitably grow customer relationships.

· Assists in writing / content creation for digital assets and direct response items

· Assists in managing social media content and digital paid efforts.

· Assists with website optimization, including writing content and evaluating overall user experience

· Provides continuous and timely feedback to upper management, keeping them abreast of day-to-day issues that are important to the business, customer and/or the employee.

· Maintains relationships with vendors and other external stakeholders


· Overall understanding of general marketing principles.

· Analyze campaign and demographic data to formulate reports and present results.

· Solid understanding of paid search management.

· Ability to coordinate various marketing and advertising programs.

· Ability to structure direct response promotions for various media.

· Ability to prepare short and long term marketing plans.

· Strong proofing and grammatical skills.

· Familiar with all printing processes and costs associated with each method.

· Excellent presentation and organization skills.


· Must have Bachelor’s Degree (preferably in business administration, marketing or a related topic) and 3-5 years’ experience.

· Demonstrated proficiency in Microsoft Office suite, including Microsoft Word, Excel, PowerPoint and Access.



Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor

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